Ever wondered why your Instagram is not growing the way you think it should? Ever felt like other accounts are having more success than you?
There are lots of factors that influence the growth of Instagram accounts, but one of the use of hashtags. Hashtags are what allow people to find pictures in the search, and they are a way to get into the feeds of people who are not following you (seeing as you can “follow” a topic this way).
If nobody knows who you are, the quality of your photos and the smart use of hashtags are all you have to reach a wider audience. Listen up then, and we will discuss how you can smartly use hashtags for big success on Instagram.
Get a Range
Hashtags are rated in terms of their popularity and use. When you start typing a term into Instagram to use as a hashtag, you will get a little preview that shows you how many times that hashtag has been used.
Obviously, the more popular the hashtag, the greater the potential audience. However, this also means that you will be going up against a lot more competition! What’s the sweet spot? Some advice recommends calculating this based on your number of followers, but better advice is just to cover a broad spectrum. So you may have some broad and popular tags with 15 million posts, but also some much smaller ones with 1,000 or 10,000 posts.
Consider Using Branded Hashtags
Branded hashtags are hashtags of your company or product name. This can be a great way to help people find you that already know what you do, and to tie your different posts together in one place.
Use Them All
You can place 30 tags on your images, which means 30 opportunities to get discovered. Why would you post any less?
As one influencer put it:
“If you have 30 free opportunities to play the lottery, do not play just once!”
You do not get penalized for using lots of hashtags… so go for broke!
Know the Community
One of THE most important tips for success is to have a genuine love and knowledge of the industry/community that you are posting in. If you are in this business just because you saw an opportunity to make money, then you will lack the insider knowledge that can lead to big success.
Hashtags are just one way this comes out in the wash. No matter what industry or topic you are posting in, there will be phrases and terms that are widely used in the community. For example, the new “movement culture” often uses the phrase “just move” that was coined by guru Ido Portal. This therefore works as an ideal tag that is followed by a lot of people.
Don’t know what I’m talking about? Then chances are you won’t have the inside scoop that can help you reach your target audience.
Still stuck? The final tip I’ll leave you with then is to try looking at successful accounts that you would like to emulate. This is a free way to get hashtag ideas that you know have potential to be highly successful!