5 Strategies for Building A Bigger Email List
Your mailing list is one of the single most important tools in your arsenal that is probably also one of the most underutilized elements of your business.
Many of us struggle to understand the relevance of mailing lists due to the simple, text-based nature of emails. But if you listen to the biggest influencers and creators in any niche, they will tell you that email is fundamental to their success.
The reason for this is simple:
- People only sign up to mailing lists if they are already highly engaged with your content. This is a direct line to the people who want to hear from you and who will buy from you.
- To reiterate: this is a direct line. That means you are not reliant on a third party like Google or Facebook to connect you with your audience. That means you can reach them anytime, anywhere. And it means that you cannot have your account deleted overnight and almost instantly lose all of the hard work you’ve put in.
So mailing lists are important. How do we grow them? We are about to find out.
Build an Engaging Brand
Incentives, forms with red submit buttons, and all those other tricks are going to work to some extent. But none of it is worth a dime if you do not offer a unique and engaging form of content that people can really connect to.
This is absolutely essential: if your content does not stand out to your audience, then you will not give them a reason to want to follow you. Think of your website or your blog as a movement and make sure it is something that people just cannot get enough of!
Ask for Shares
People often forget that you can “share” an email just like you can share a blog post or Facebook page: it is called forwarding!
So ask your audience to forward your content and you can gain some more growth that way.
Again, many people do not recognize the inherent value in email, which leads them to produce relatively bland and empty campaigns. Instead, make sure that each one of your emails offers something worthwhile to your audience. That means a tip, something entertainment, news, or discounts.
Give Away a Post-Incentive
Many bloggers use incentives to gain subscribers. These are free gifts that people get in exchange for their mailing list. While this can be a successful strategy, you must not forget the loyal fans who are already subscribed! In other words: giving away a free gift to your current subscribers is a brilliant way to re-engage them with your content.
Offer a Service or Tool on Your Site
Finally, consider offering a tool or service on your site. That might be a calorie calculator, a fun questionnaire, or a meme generator. Whatever the case, people are used to handing over their details in order to access these kinds of features, and so this is an excellent way to obtain contact details: just remember to be explicit about how you intend to use their email.