HOW TO BE A SUPER AFFILIATE
Discover 3 Step Process To Build A 5 Figure A Month Online Business In 30 Days
How Does Affiliate Marketing Work?
Perhaps you think you have fairly good knowledge of how the affiliate marketing process works if you have been selling affiliate products for some time. Yes, It’s all quite simple: as an affiliate you get a link using which you promote a product, and then you get commission on all the sales that come from that link which is also known as Uniform Resource Locator (URL).
But do you know how this all works? Do you know how the product creators know the link came from you? And do you know how to protect your links? Let’s take a closer look at the nuts and bolts.
Cookies and Referrers
What’s actually happening when someone clicks on an affiliate link, is that a cookie is being left on their computer. This then means that when they go to buy the product, they can be identified as having been sent by you. This is why some affiliate programs can still pay out even if someone clicks on your link, goes away, and then comes back later to buy the product.
It all depends on how long the cookie is valid – most have an expiry date. Also it’s worth knowing that someone could click a link from a second affiliate and gets a fresh cookie from another marketer. However the replacement of previous cookie with the fresh one depends on the software being used: whether it’s ‘first click’, ‘last click’ or ‘lifetime referrer’.
Meanwhile, some potential buyers might try and sidestep your affiliate link all together and go directly to the website to buy the product. This is called ‘link bypassing’ and it’s the reason that smart affiliates will use another strategy called ‘link cloaking’ in order to protect their earnings. This essentially means using a referral to disguise the link, though there are numerous ways you can achieve this. Something to think about!
Many people never question how things like affiliate links work, but by understanding the basics, it’s possible to make sure that you do everything right and maximize your earnings. Likewise, you should also think about the legal aspects of affiliate marketing. For example, the fact that you are using cookies means that you need to show a disclaimer in order to comply with EU laws.
Likewise, it is law in the US that you must declare that you are earning a commission. You can do this easily with a plugin showing a small message at the bottom of the page, and likewise there are plugins to help you become automatically compliant with General Data Protection Regulation (EU GDPR) laws.